Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Travel
Thanks to modern technology, it’s easier than ever to avoid the need for business travel. With video communication technology and cloud collaboration software, it’s possible to conduct most of your business from the comfort of your office. This will be a relief for those who don’t enjoy the prospect of travel. Still, it is sometimes necessary to get out of your office chair and onto...
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Business / Digital Marketing
When I was younger, there were a number of TV shows based around singles being perfectly matched with people they had never met before. Often the contestants were not even allowed to see the other person until they had gone through a series of qualifying levels. This involved finding out things like what the individuals like to do on the weekends, were they into sports,...
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Business / Startups
Reputation is a strong thing, nowadays. Businesses can be built off of the back of a good one, and they can also fall as a result of having it damaged. Balancing this as a new company will be extremely difficult, and a lot of start ups will drop the ball at some point during their first few years on the job. Of course, avoiding this...
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Sep 20 2024
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
