Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
As your business grows, you will have a number of different options available to you in terms of how you handle your human resources. Ultimately, the decision of whether you should or should not outsource HR is a personal one: every business is different. Your decision will be based on immediate growth plans, culture, and business strategy. However, it does help to understand the pros...
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Business
Naturally, as business owners we want to ensure that we get as much done as possible. When we say we, we mean our companies as a collective – it’s natural to want to ensure that your business gets as much done as possible and is on route to reaching each of its many targets. However, if there’s one thing that many business owners struggle with...
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Business / Digital Marketing
You might think that you will always be dwarfed by the major corporations on the market. How could a small e-commerce company compete with Amazon? How could a small e-commerce shop measure up to a massive superstore? After all, there are countless stories where a small business has been swallowed whole by a larger corporation after being unable to keep up on the market. This...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
