Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Photography / Startups
Many startups are based on a business idea fuelled by a hobby. There are those who put their gift of writing to good use (think copywriters), animal lovers who begin a pet-sitting service, and the DIY types who make and sell their creations online. Great ideas, all. For the purposes of this article, however, we are looking at one hobby in particular. Photography. If you...
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Business / Digital Marketing
Everyone in this day and age is taking to the internet. Over the past few decades we have gone from slow and poor internet speeds to super fast broadband without the worry of disconnection and more importantly, costing our parents a small fortune for being on the internet for too long! With that, that’s why having your website up among the best is important to...
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Business / Startups
As a small business owner and entrepreneur, you’ll already understand the importance that that digital world will have on your company. In fact, you might well be based online, like many of the startups popping up in the market today. There’s no escaping the fact that your online presence needs to be strong in order to stand out from a heavily saturated crowd. Therefore, you’ll...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
