Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
Whilst it may feel as if you’re at a disadvantage in comparison to the huge corporate brands in your industry, every underdog business can use its size to its advantage. As a small company, you’re still connected closely to the client base, and that means you can make more of an impact on them than your big rival businesses. After all, many consumers prefer the...
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Business / Motivate
We are addicted to drama. We are constantly running grammy-award-winning story lines in our heads. Stories about our finances. Stories about what the client thinks of us simply because the tone of the email we received is not as friendly as usual. Stories about how our competitors are so much better than us. Stories about the massive amount of hours we work and how it...
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Travel
Taking a family travelling is always a big deal and pretty hard to plan. With three daughters, I definitely wasn’t letting myself in for an easy task. But we needed and deserved a break, and I wanted it to be the trip of a lifetime. Here’s how I put together the plans that kept us happy around the world. Itemise everything (but be flexible) My...
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Sep 12 2024
Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
