Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Digital Marketing
You might associate an app with big businesses like Facebook or Target, but the truth is that small companies use them too. You might be thinking ‘but I’ve got a website, why do I need one?’, but the reality is that the world is going more and more mobile, and an app could be a way to stay ahead of the game. Image: Kaboom...
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Business / Digital Marketing
As a small business, it can seem impossible to be heard over the loud voices of the big companies in your industry. However, success all comes down to the right branding. With the right approach to advertising, a small business can beat the competition and steadily increase its sales. You just need to create an image for your company that’ll really catch the eye of...
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Business / Digital Marketing
In old stories of wizardry and djinns, knowing the name of an entity of a person gives you power over them. The magicians of the Middle-East, if you are to believe the stories, could only summon a djinn if they knew its name. Similarly, the djinn could turn its power against their master, if they ever discovered their birth name. You can find many books...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
