Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Startups
If you are a one-woman operation, you will spend a lot of time putting an incredible amount of effort into being as professional as possible, both in your actions and your interactions. After all, the success of your company is paramount to you, as you have put much time and effort into establishing it. However, there may be other aspects of your operation that are...
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Business / Digital Marketing
Is your company website taking forever to load? A slow website could be having a negative effect on your ability to attract new customers – visitors to your website won’t be able to access the information they need quickly and so may grow impatient and look elsewhere. There are a number of reasons as to why a website could be having trouble loading. Here are...
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Business
It feels like there’s no shortage of enthusiasm and energy when we’re first getting our busy underway. But then, after a while, after we’ve established ourselves a profitable venture, it’s normal for things to settle down somewhat. Often, this is a good thing, but sometimes, the “settling down” can turn into “turning stale.” If your company is just standing still for too long, then it...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
