Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
For any business, unplanned downtime can be expensive and annoying. It may result in lost output, lost money, and even lost clients. Numerous things, including defective equipment, power outages, natural disasters, and cyberattacks, can result in downtime. However, there are a number of actions you can take to prevent unneeded downtime and maintain the efficiency of your business. Regularly maintain your equipment Maintaining your equipment...
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Business / Productivity
Time is money as they say, but sometimes our regular operational flow has to make way for the rapid rectification of a trying issue. In this scenario, it’s not about how much you can prevent an issue from taking place, but how to limit damage and the long-term effect of its presence. It’s good to pause production as and when this happens. After all, a...
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Business / Startups
When you are trying to get your small business off the ground, there are certain things that you’re going to need to do in order to see success. It’s going to take a lot of dedication and hard work to be able to see success here, so first things first, if you’re not willing to put in the effort, you shouldn’t be starting a business...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
