Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
The vast majority of business owners know that their ability to manage their time is an essential component of their business’ success. When running a small business, you will usually find yourself having to multitask on a daily basis, zipping between tasks that may be very different to one another – but all of which must be completed to the best of your ability....
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Stepping into the world of restaurants is a move no one takes lightly, but that’s because no one just falls into the role of restaurateur. No one. It’s about as deliberate as any career can ever be, one that demands unrelenting passion, a love of food in your bones, a desire to entertain and a deep understanding of trends and what sort of experience...
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Work From Home
It’s a mixed blessing, working from home, as in many ways, you are narrowly escaping a lot of the modern morning malaise, such as commuting, or just that general stress of getting to the office on time. When you are working from home, either as a remote worker or as a freelancer, you are, in many ways, managing your own time, but also, you are...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
