Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
Image source There are lots of reasons you might have escaped the rat race and decided to start up your own company. Being your own boss gives you flexibility, and when you’re working on your own venture you’re putting your time and effort into something that’s meaningful to you- instead of just lining someone else’s pockets. Plus, watching your business grow is incredibly rewarding....
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Business
SMEs need a lot of things to survive, not least luck. However, probably the main tool along with employees is suppliers. Without the right materials and equipment, there is no way to offer a quality product or service. The selling process depends on the people you choose to provide the resources. There are plenty on the market, so finding a handful isn’t tricky....
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Business / Startups
People who are yet to join the business world will probably benefit from taking a moment or two to read this short article. It mentions three of the most common business types you might want to consider, and it lets you know a little about the benefits of each. With that in mind, let’s get down to it! Nonprofit businesses There is an...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
