Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Startups
One of the most difficult things in business is coming up with an idea for products or services that you know people want. With so much competition out there, the market is saturated with companies and you need to be offering something a little different. But even if you do find a unique selling point and have an idea that you know is likely to...
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Business
It’s 2018, and the world is changing pretty rapidly. This is something you need to assess properly because it is going to help you when running a business. Being a modern entrepreneur is all about the way you look at the changing business world, and how you can position yourself in it in a successful way. Running a small business is different to being at...
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Business / Startups
The new business owner has enough on their mind. They will also have enough to do. This means that when it comes to trying to find anything at all that can save them time, energy and expenditure, it’s always a wise course of action to opt for that path. There are many effective time saving techniques a new business owner can use. This could help...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
