Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
When we think about being declared bankrupt, we often regard it as the worst-case scenario that could happen to anyone. After all, it means that you don’t have any money left at all! However, there are a lot of misconceptions when it comes to bankruptcy, especially business bankruptcy. As long as your personal and business finances were completely separated, and your company was listed as...
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Company
A company should be greater than the sum of its parts, but for that to happen, then your employees need to work together. If everyone’s only ever working on their own projects, then your business might be missing out on some much-needed chemistry between the employees. Alas, teamwork doesn’t always come easily to workers, who have for most of their life been encouraged to think...
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Business
As an entrepreneur, it can never feel like the right time to get out in the world and show people what you are made of. Unlike larger companies you won’t have the resources or money to make a big impact on the world with PR, but there are still ways that you can increase your exposure and stand in the limelight for a awhile. ...
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Sep 20 2024
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
