Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Motivate / Work From Home
If you’re one of those lucky business owners who can, more or less, conduct all their work online, then you’ll have the opportunity to travel around and live wherever you please. While this is most definitely desirable – prepare for many jealous comments – it’s not always straightforward. If you lived on, say, a beach, the temptation would be to spend all day flat on...
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Business / Company / Motivate
When you first launch your business, you might’ve been lucky enough to have a cash injection. While spending cash initially is fun, when you start making that money back you need to manage it accordingly. It is a dream come true to make money from something you have created with your own hands or use your other skills for, but that bubble can burst very...
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Business
When we refer to perfectionism, most of us do so in a disparaging way. In some sense, it’s easy to see why. Many people afflicted are overcome with anxiety. Some even fail to achieve anything because they can never get it the way they want. Even those who try to succeed may spend hours agonizing over the smallest details. This can be a fast track...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
