Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Digital Marketing
Google Adwords can be a good choice for many small business owners in order to create more sales and leads. There’s opportunity to create faster results than with any other technique, although there are still stories of failed campaigns and sinking budgets out there. Adwords can be a gamble at times, but making sure it’s right for your business before going ahead could mean making...
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Business / Work From Home
As a small business, you will always be looking for ways to save money. It doesn’t matter what your industry is, you will always be paying out for something. One of the biggest costs for any business that is out in the world, is overheads. Office rent or mortgage costs, utilities, insurance, staff wages – each of these is an overhead for your business and...
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Business / Company
You may be the head of your company, but if you’ve got employees, then you’re not the only player in your business. And while you should take steps to be the leader and direct in the right direction, you’ll be well-served by not only having your employees work for you but also with each other. If you create an environment where your staff can work...
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Sep 20 2024
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
