Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Company
If you mention tax to anyone who is self-employed, you might find that it is enough to make them start sweating. There is no denying that taxes can be hugely complicated at the best of times, but if you need to sort things out for your company, then you might find that they can be incredibly tricky. Indeed, some entrepreneurs even shy away from their...
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Business / Company / Startups
Over the years you have celebrated many successes with your business; you managed to build something incredible, without very much to start with. You are proud of how far you have come, but you now realise that there is much more to achieve. Your business needs are becoming greater and your customers are becoming more widespread. With your workload increasing it is important that you...
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Business / Company
When you run a small business, chances are that you’re going to incorporate IT into the scheme of things at some point along the line. It’s practically impossible to do business nowadays without having to use a little tech here and there. Many businesses operate entirely online, selling their goods and services through a specially designed website. A number of businesses operate blogs to promote...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
