Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Company
Thinking of renting out an office for your small company? You probably don’t need to. Digital technology has made it easier to run a full-fledged business entirely from home whilst still maintaining a sense of professionalism. This could save you huge costs as well as saving you time by not having to commute. Here are just five reasons why having an office isn’t a necessity....
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Startups
If only the act of telling investors the business was going to be successful was enough to secure funding. God, you’d be out of your apartment and into an office block before money men and women could blink. In reality, the rich and wealthy aren’t so quick to part with their cash. To get them to give you a dime, you have to prove that...
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Business / Startups / Work From Home
In an increasingly digitized world, who could deny that e-commerce is the future of trade. No, the high street isn’t dead and yes, we can expect a blended approach to retail incorporating both ecommerce and brick and mortar stores to be the norm for the foreseeable future. But the trend in ecommerce adoption will only continue upwards as more and more people make purchases in...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
