Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
When you became a business owner in your own right, the last thing you probably imagined was hours of drawing up contracts. That isn’t exactly why you started out on this journey. Instead, you believed you’d be on the front line, distributing products and developing all manner of ingenious creations. The chances are that, when you started this thing, the reality of paperwork didn’t even...
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Business / Startups
Keeping a business running full time can cause a lot of stresses and strains on your mental and physical health. You should never allow this to get in the way of your work, because you need to maintain your profits and sales as much as you can. Whether you’re making money on the sidelines or running your own business you always need to put your...
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Business / Company
The industry is full of surprises, some of them good and others bad. How you deal with them will define your reign as leader and CEO of the company. Reacting is one way, and sometimes the only way depending on the situation. But, it’s much better to get ahead of the situation to prevent it from happening in the first place. Then, there is no...
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Sep 20 2024
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
