Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Startups
Small businesses face some unique challenges when it comes to cyber security. However, the most prominent is actually taking steps to protect your business in the first place. With a growing threat of hacking and data theft now becoming severe in almost every area of life, there are a few things you must do if you want to protect your business in the best possible...
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Business / Company
If you would like to make sure that every employee in your organization is doing their best, it is important that you keep an eye on their performance and work with them to support their career and personal goals. Talent is one of the greatest asset in your organization, and the more you improve productivity, compliance, and engagement, the better chance you will have to...
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Business / Company
As a boss, it isn’t straightforward to realize when you’re inappropriate. Sure, #MeToo and the Time’s Up movements have made everybody aware of sexual misconduct. However, improper behaviour in the workplace goes beyond anything sexual. After all, most bosses, men and women, understand the boundaries regarding what is proper in this context. Still, leaders do things which make their employees uncomfortable and which sours...
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Sep 20 2024
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
