Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Digital Marketing
If you own a website, then you should know a thing or two about SEO. I’m not expecting you to be a complete expert, but you should be aware that this is one of the most critical elements of every digital marketing strategy. With good SEO, your website will rank well in search engines and drastically increase its visibility. The consequences of this are extremely...
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Company
The media likes to concentrate on success stories in business: Jeff Bezos and Amazon, Tim Cook and Apple, even Elon Musk and Tesla. But one of the sad things about the market system is that there are both winners and losers. Some winners win big, and they are celebrated in magazines and journals all over the internet, but many “lose big” as well, giving up...
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Business / Company
Handling your business’s order processing and shipping is one of the most important parts of running a business. Your customers want to receive their orders in a timely manner, and they want everything to be in excellent condition. You can also have lots of things you need to do to ensure you comply with any regulations. Plus, you’re sure to want to try and keep...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
