Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Company
The winter is coming quickly to us, and that means you’re going to have to change your daily working schedule a little. You’re going to have to take the winter weather into account – employees being late to work because there’s ice on the roads or fog in the air, pipes freezing and blocking the office toilets up, network errors and dropped wifi because of...
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Business / Digital Marketing
Small businesses can often feel cast adrift in a sea of competition, especially online. However, the one thing that will help them stay afloat is to have a good digital marketing strategy. Of course, for this to be as effective as possible, you will need to encourage productivity within your digital marketing team, a topic that you can learn more about below. Eat...
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Business / Startups
There are bags of potential when it comes to operating a crafts business. Perhaps because they’re fed up with big box stores, more people than we’ve seen in recent years are turning to craftspeople for their products. But because there’s a demand, there’s also competition, and that means that you have to work hard to build a name and make your business profitable. Alas, some...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
