Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Travel
By now, regular readers of the blog will know that it is possible to run a business remotely. This provides a whole host of opportunities, such as working outside the office. Rather than slaving away behind a desk, you can sit in a coffee shop or on a sun lounger by a pool somewhere. The openings are endless. Transforming into a business traveller...
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Business / Company
There may come a time during your business journey that you go from being an one person operation and take the step to becoming an employer. It doesn’t matter if you are hiring one person, ten, twenty or more, you now have responsibilities to those employees that you need to be aware of. There is a lot to it, but I wanted to highlight to...
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Business
The business world is one that thrives on information. Information for you, as an entrepreneur seeking to improve your business’ productivity; information for your employees, so they can perform their roles to the best of their ability; and information for customers, so they can make educated purchasing decisions and – hopefully – choose your company over your competitors. The flow of information across...
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Sep 20 2024
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
