Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Company
CIOs have a tenuous relationship with the C-suite. While the chief executive, chief financial officer, and the head of operations can find common ground, they’re often left scratching their heads when in receipt of input from the CIO. What is it precisely that the chief information officer does, anyway? Flickr with credit to IBM Events But CIOs have a vital role in business says...
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Business
Marketing can be one of the most interesting and creative elements of your business, so if you’re stuck on the same old boring methods it’s time to make a change. The best companies know how to think outside the box when it comes to promotion, and how important it is to interest and captivate their potential customers. Here are some ideas for how to go...
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Business / Company
Productivity loss can happen for a number of reasons, and luckily we know a lot more about it now than we used to. People really need to let go of the idea that working more means being more productive, as this is rarely the case. Rather than working harder, people need to work smarter in order to get more done. Whether you’re working for yourself...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
