Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Company / Marketing / Startups
Want people to remember your brand? Having a clear brand identity can help to gain the trust of new customers by making your company appear bigger and more organised. Here are just 15 ways to build brand awareness. Staff uniform Your first step could be to consider branded uniforms. These could contain your logo or be of a colour that reflects your company. Branded...
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Business / Photography
If you run an online business then you will know how hard it can be to stand out from the crowd. After all, you have thousands of companies to compete with and there is a high chance that they are selling a very similar product to you as well. One way for you to get the edge would be for you to take spectacular product...
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Company / Work
In recent years, coffee culture has exploded and affects everything from online discussions to staff kitchens. Some people think that it has created coffee “experts” that are annoying to listen to, but others feel that coffee has become more than just a beverage in the office. In this post, we’ll be looking at what makes coffee such an important beverage and the positives it has...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
