Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
It’s the little things that matter in life. The same goes for your business. Getting ahead in a crowded market space is not an easy task. Of course, it’s all about the end product you deliver your clients. However, the more delicate details sometimes get lost meeting those all-important deliverable deadlines. Communicate well and often, both externally and internally. To the outside, be open...
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Business
You have a business, and you want to expand it. You want to bring a greater customer service to anyone who enters your store, you want to take on new and talented people in new and different departments, and you want to innovate new and exciting products that are going to change just one little sector of the market you operate in. Sure, these are...
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Business / Marketing
Today, the majority of people are focusing so much on online marketing that they seem to forget, or fail to bother with, many of the brilliant offline options to connect with prospective customers. The truth is that traditional offline marketing, such as putting up flyers or giving out pamphlets can be a very helpful and effective touchpoint to your marketing campaign, and can integrate with...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
