Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
Employee turnover is a big problem for businesses. Once you’ve spent ages finding the perfect employee and training them, and they’ve been doing the same job for years, it’s a real shame to lose them and have to start over again. It’ll take a new employee a long time to get to their level and that has a big impact on your company. That’s why...
Read More
Business
Whether we are running a small or a large business, it will incur overhead costs to some degree, and because these costs need to be taken from the revenue that is brought in, keeping them down to a minimum is crucial. Happily, slashing you overheads is possible, and you don’t have to lower the quality of the product or service that you are offering to...
Read More
Business / Company
For any entrepreneur that’s embarking on a journey of self-discovery, the most important aspect of every step is the education we teach ourselves. There are so many different things that we may have to learn at the very beginning because we haven’t got the necessary resources and staff members, from marketing tactics, product alterations, manufacturing, the list goes on. But when we get to the...
Read More
Sep 20 2024
Sep 19 2024
Sep 19 2024
Sep 12 2024
Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
