Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Startups / Work From Home
We all know that there is no such thing as a job that is absolutely secure. There are several threats employees and companies face in the 21st century. First, there is automation and the use of artificial intelligence. Second, you will have to understand that jobs are changing, and with increased productivity, redundancies are inevitable. Below you will find a few tips on how to...
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Business / Company
The world of small businesses can be summarised with one single word: Multitasking. Indeed, in a small organisation, everyone needs to tackle the challenges as they come and accumulate tasks in the best possible way. From a practical perspective, there’s a lot to do, which leads to unavoidable heavy workload when the team tries to keep up with a constantly changing market. However, there’s another...
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Business
It’s one of those necessary evils in business, outsourcing. Although the reasons behind it are usually earnest, the process usually gets a bad rap. Outsourcing becomes one of those components that are necessary to propel a business forward to, but so many employees look at it as the equivalent of a cat burglar. But is outsourcing really that bad? What’s the saving grace? The Obvious…...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
