Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
Every business has a budget, and the key to success often lies in running your company in a way that enables you to make the most of the money you have available. The aim is to generate as much profit as possible by monitoring spending and increasing sales. All too often, businesses jeopardise their profit margins by overspending, but there are multiple ways to reduce...
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Business / Startups
We no doubt all have at least one promotional pen, that we used and can’t remember where we picked it up. What we do remember is the brand that is on it. Promotional materials are a smart way to get people to advertise for you, for very minimal cost. Logos on tote bags and even mint jars all play their own integral part of subliminal...
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Business / Company
Finding new ways to drive new clients and customers to your business can be tough especially when you’re competing with others on the market to fight for attention. So how can you increase your sales effectively? Here are a few tips to get you started. Image Source Get Savvy With Social Media Social media has undoubtedly thrust businesses into the digital age, whether they like...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
