Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Digital Marketing
The term “business hours” has, for the most part, always been widely accepted. The principle was simple: businesses would operate at certain hours, on certain days of the week. If customers wanted to contact the business outside of those hours, then… well, they couldn’t; their query would have to wait until business hours resumed. Reading the above in today’s business environment, you may find yourself...
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Business / Money Matters
OK, so ‘money eggs’ may be a bit of a cheesy way to think about it, but the financial advice behind diversifying revenue streams for your business is sound. After all, it not only insulates you from a full-blown financial disaster if one stream crashes but also means that your money is working as hard as possible for your business at all times. To that...
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Startups
With so much available at our fingertips, it’s now even more possible to create your own business. But it’s still tough, perhaps even tougher now to make your business a success. So what tips can be given to help you start your own fashion business? Have A Unique Idea Without it, you’re up against a fierce fashion industry. Having an idea of what you want...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
