Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
When we refer to perfectionism, most of us do so in a disparaging way. In some sense, it’s easy to see why. Many people afflicted are overcome with anxiety. Some even fail to achieve anything because they can never get it the way they want. Even those who try to succeed may spend hours agonizing over the smallest details. This can be a fast track to...
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Photography / Startups
When it comes to starting your own business, there is nothing more exciting than the prospect of doing what you love. There are so many positives of photography: you get to add your own artistic touch, you portray the subject in the light of what they’re trying to convey, and you sometimes get to see that office party unfolding before your very eyes (and lens)....
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Business
We’d like to think that if we just turned up at the office and put in a long shift, then our business success would be guaranteed. Alas, it’s not so simple. It’s not how many hours you’re in the office for that matters, but what you’re doing during the hours that you’re there. It’s much better to work well for four hours rather than simply...
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Sep 20 2024
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
