Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Startups
As Bob Dylan once sang, “The times they are a-changin’”. Granted, they aren’t changing nearly fast enough, but in terms of attitudes towards women (and especially mothers) recent years have seen a shift in workplace attitudes. Of course that’s not to suggest the fight is over. Casual misogyny still pervades many a break room. Intelligent and capable women everywhere still have to make the decision...
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Uncategorized
More and more businesses are beginning to realize how important it is to be energy efficient in 2019 and beyond. It doesn’t matter what size your business is, how many employees you have or the tasks that you perform; you will have some kind of impact on the environment with the energy that you use. Using too much energy is not only bad for the...
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Business / Company
In this day and age, it is now easier than ever for you to connect with your customers. After all, you have social media, enhanced email communication and even online chat as well. The problem is that so many businesses are not communicating as much as they should be with their customers, and if you don’t want to be one of them then this guide...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
