Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Digital Marketing
The digital era is a great harbinger of opportunity. It has enabled ordinary men and women from all walks of life to form businesses of their very own. It has allowed them to buy and sell, trade and grow and maintain a close relationship with their clientele that previous generations of entrepreneurs could only dream of. Through the digital realm virtually anyone with a great...
Read More
Business / Startups
When selling a niche product, you have a much smaller market to appeal to. This can have its advantages and its disadvantages. Whilst you have fewer potential customers out there willing to buy into your product, you also have less competition which means you’re able to attract a greater slice of this market. The hardest part is of course finding these consumers. This often involves...
Read More
Business / Company
Being professional is an important skill for all business owners, and their teams, to nail. There is nothing worse than putting a lot of time and money into your big idea, only to find out that you haven’t quite got the reputation required to keep it going. Professionalism can seem difficult to get right, but there are many ways to ensure that you’re heading in...
Read More
Sep 20 2024
Sep 19 2024
Sep 19 2024
Sep 12 2024
Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
