Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Startups
New companies need all the help they can get when it comes to getting off the ground, and becoming profitable. Alas, many companies don’t help themselves. Even though they often fall into the trap of thinking that they’re doing the right thing, they are, in fact, inadvertently putting the wrong foot forward. Good intentions don’t prevent things from becoming mistakes; indeed, in most cases, they...
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Business / Company
Human capacity building involves building up the operational, management and financial management skill sets of those working for your business. This is done for the purpose of growing your company and ensuring it is more responsive and adaptable to the ever-changing business world. There are many different strategies you can adopt when it comes to human resource capacity building, including coaching, training and creating collaborative...
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Business / Startups
When it comes to outsourcing in business, many business owners struggle with feeling overwhelmed when it comes to knowing what exactly they should be outsourcing, so in this post we’re going to share with you how to know what to outsource in your business so that you can start to get some freedom back in your business and focus on the tasks that you know...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
