Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Digital Marketing / Work From Home
The internet is a great opportunity for entrepreneurs to build far-reaching businesses, but with much lower startup costs. Creating such a business is also a lot simpler than opening a brick and mortar store. That being said, like any other type of company, an online business still comes with challenges. In fact, it has an entire set of unique risks that traditional companies rarely need...
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Design / Digital Marketing
UX – User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product. A good website is the bread and butter of clinching online sales. We’ve all had the unfortunate experiences where we have been searching for information or to make a...
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Business / Startups
Business growth doesn’t happen overnight. It’s a work of love that demands dedication, strategic efforts, and constant vigilance. It can take several months or even years to achieve the growth objective you’ve been dreaming of. However, it’s not uncommon for entrepreneurs to struggle to cope with their business growth. Indeed, you don’t just grow a business. You transform it in the process. These transformations require...
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Sep 20 2024
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
