Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
As your business begins to grow, there comes a point where you can no longer run things alone. Expanding and increasing profit means hiring employees and opening new departments- these are the people that will keep your business running and completing the daily tasks. So keeping them happy is key, but there are a few things you could be doing to turn them against you....
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Startups
Setting up a business isn’t, by itself, something to be admired. It’s what that business does and the impact that it has on the world that counts. If it’s a business that destroys the planet or otherwise does more harm than good, then it’s worth thinking if it’s really worth pursuing, even if there is a big bag of cash waiting for you if you...
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Business / Company
Whatever kind of business it is that you happen to run, there are certain things you are always going to need to be sure of, and the fact that you keep your office as safe and secure and productive as possible is just one of them. It is such a major one, however, that overlooking it could easily result in a much less successful business,...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
