Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Company
If you’re moving office this year, then there’s a lot to think about. It can seem a daunting task, and there may even be more responsibility than when moving home. You may be moving sensitive information, and it’s not just you who’s moving, it’s your whole team, and you have to get them organised too. At least they’re there to help though which is one...
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Business / Company
The brand doctor is someone you might not have met before, but someone you definitely need to introduce yourself to. Building a successful brand is something that’s just going to happen at the drop of a hat, and the building blocks of the brand that you first created isn’t going to be the building blocks that are there at the end. Every brand switches and...
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Company / Technology
Research and development is by far the most exciting place to be in any business. It’s where all the meaningful things happen. This department has to be run like a well-oiled machine. Only the best people you have must be in this part of your business. The most serious decisions are made in this department. All other departments literally hang off of every word and...
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Sep 20 2024
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
