Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Money Matters
When you first start out as a small business owner, you tend to take the weight of your entire business on your own two shoulders. You’ll come up with a product concept of your own accord. You’ll go about the design process, manufacturing, and marketing independently or with the help of freelancers and third parties. You’ll learn a whole lot about a whole host of...
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Business
No one builds a company all on their own. They need staff, the support of friends and family, other companies, to name but a few. Making sure all these relationships are in order will be the key to your success. While it is relatively straightforward to keep your loved ones and staff on your good side — they do have a vested interested in maintaining...
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One of the most important things in any business is the company culture. In recent times this interest and study into what company culture can be, is and what it means has taken off in business and industry circles. Even academics are studying how certain company cultures can improve or dissuade someone from working at their best. For your business, have you ever considered what...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
