Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Company
It’s easy to take your staff for granted. They’re there, doing their work, and you’re in your own world, doing your work. Everything is working as it should work. However, it’s important that this attitude isn’t allowed to develop too long — a team that believes it is taken for granted isn’t going to work as efficiently as a team that feels valued. As such,...
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Business / Company
When you run a business, there are certain things that you need to do in order to ensure that you are working at the maximum potential. If you are not doing this, you will find that your business is lagging behind some of the others in your industry. This is never going to be good for business and usually leads to the downfall of the...
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Design / Marketing
You’ve got a brand, and you’ve got plenty of different ways to brand it on the books. However, there’s no marketing method out there more effective at getting people interested than good graphic design. Your graphic design alone can make or break a potential customer’s perception of you, and it has a lot of power in both the traditional and digital world of advertising. So...
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Sep 20 2024
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
