Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Design
It’s often the case that businesses are much more focused on function over form. This is, to a certain extent, true. For example, let’s take one of the hallmarks of daily office operation – the office email. This must be kept brief, functional, and to-the-point. Any more flowery language than necessary is a waste of time, when time is of the essence. An office space...
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Digital Marketing
Marketing executives everywhere are looking for the silver bullet of direct marketing emails; the sort of beautifully crafted, phrase-perfect message that makes it through the spam filter and inspires direct action. But the truth is there is no silver bullet, just thorough research and a perfect writing style that chimes with your audience and means they will choose to work with you. Get the basics...
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Business / Startups
Do you ever feel like you’re trying to juggle too many balls at once, or do you believe that your business isn’t quite fulfilling its potential? Outsourcing is an increasingly popular option for business owners who want to achieve more without increasing their outgoings. If you’re wondering whether your company would benefit from outsourcing, here’s a useful guide. Image credit The benefits of outsourcing Outsourcing...
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Sep 20 2024
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
