Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Technology
In the twenty first century, the major threat to businesses isn’t rogue traders or fraudsters, it’s the world of online hacking and cyber crime that has entrepreneurs quaking in their boots. If the NHS in the UK was hit by a massive cyber attack in 2017, how on Earth can a tiny business entity like you ward of cyber threats? The answer is, you can...
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Startups
If you have a business idea, the chances are that you are eager to turn this notion into a fully fledged money making reality. You are ready to say adieu to your solid wage, decent promotion prospects and office pals to have a go at working for yourself and being self reliant when it comes to your paycheck. While the uncertainty is scary, you have...
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Business / Startups
As a small business you are unlikely to have millions put aside for advertising so working to a realistic budget friendly advertising fund is essential to been successful. Most small businesses and start-ups are probably lucky to have a few thousand dollars to fund their promotions. So your little funds most defiantly need to be spent wisely. You need to make the most out of...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
