Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Company
It used to be that big business set the tone and the pace for everyone else. But as globalisation and the need for personalised service have become key drivers within all areas of trade, increasingly it is the smaller businesses with their greater agility and responsiveness to market need that have come out on top. Blue chip corps are now trying to emulate many aspects...
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Uncategorized
Creativity is such a diverse beast. It’s not just about having the ideas, a great team, or the right budget; it’s about so many different components working together in tandem to create something that transcends the boundaries. As the bar is continually raised, it’s not just about sparking the creative process, but it’s about structuring it as well. You might say that you can’t put...
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Travel
Going on holiday and travelling to different parts of the world is the most amazing thing; and when we are travelling to lots of different places in short succession one thing which can hit us hard is jet lag. That feeling of tiredness and fatigue when we land back home or for our holiday is normal but it can sometimes take a little while to...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
