Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Digital Marketing
These days, with blogs, the internet, and social media, having an online presence for any small business is a must. It really is something that is vital for any business. Even if you have a business that isn’t only based online, such as a business that has a brick-and-mortar store, an online presence really is important. To show just how important, there have been several...
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Motivate / Startups
Not everyone has a fully fledged idea for a business, and that’s perfectly normal. Not every business out there was started from original idea on its own, and a lot of companies required two or more heads to even get to a functioning state for starting up! After all, originality often means taking another idea and tweaking it, and then tweaking it again and again...
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Business / Digital Marketing
Copy is at the heart of your business. Without it, nobody would understand who you are or what you do. But having just any copy versus no copy simply won’t do. It’s important to spend time crafting effective copy that will not only inform, but help persuade and influence people to engage with or buy from your company. Do you think your business’ copy could...
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Sep 20 2024
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
