Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Company / Technology
There are some things we know instinctively not to do in the working world. We all know these staple pieces of advice, such as don’t work with kids and animals and, the classic – don’t work with technology during presentations. As much as children and pets can run riot, a technical malfunction can ruin a perfectly planned presentation. But, with modern capabilities offering so much...
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Business / Technology
A business owner might not think so, but they are actually a scientist. Even if the business is very small, as long as forecasts are made, targets are met, and research is gathered along the way, they can be considered a scientist. Businesses have to generate reports from consumers who test products; this is scientific in nature and in business. Although the topic ‘Business’ isn’t...
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Business / Technology
Your IT team needs to have quite a few members to it, to make sure you’ve got a proper department with enough manpower and adaptability to keep up with your company as it develops and expands. After all, IT concerns are at the forefront of the modern business world, and most of the time, we wouldn’t be anywhere without a professional on the end of...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
