Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Technology
A one-size-fits-all approach never works when it comes to penetration testing. If a company is offering a standard solution, which they run on all companies, then you should definitely look elsewhere. When it comes to this type of security testing, not only do the professionals need to get to know your company and develop their strategy around that. But, before this even comes into consideration,...
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Company
When we think of office safety, we most often think of fire alarms and evacuation plans. But there are other ways you might be putting your employees at risk without even realizing it. Here are some pointers to keep your team healthy, happy, and safe in the workplace. Fire safety We all know about the importance of alarms, sprinklers, and evacuation plans. But how often...
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Digital Marketing
You’ve got a memorable business name, an effective website, and a killer USP. But all of that comes to nothing if customers can’t find you. It doesn’t matter if you’re a tiny start-up, an e-commerce site, or a huge company, if you want to succeed, you need to master SEO. This will help you to rank higher in search engines, meaning more potential customers can...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
