Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Design / Marketing
Nothing builds customer loyalty and creates new leads like a free branded pen, or a mug with your logo on it. With these, you get to do something for your customers, while also spreading your business message. It’s a mutually beneficial set up which, on the surface, looks like an obvious option for any business owner. Sadly, even this fun marketing method costs. In theory,...
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Technology
Square is one of the most innovative companies in the world, but understanding precisely what it does can be a challenge. At root, Square is a payment processing company. It allows anyone (but particularly small businesses) process card payments on the fly, allowing them to take alternative payments to cash, no matter where they are. A solo entrepreneur in the middle of nowhere with an...
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Business / Company
As a small business owner, you’ll know that the productivity of yourself and your staff is at the very heart of your success. Sometimes we all can suffer creative lulls and feel unproductive at work. If you want to enhance productivity within your company, you’ll want to have a look at these top tips to success. Environment The spaces in which we work have a...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
