Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Creativity / Marketing
Running a small business nowadays is tough. You’re operating in a saturated market and it can be pretty difficult to stand out from the crowd. But at the end of the day, this is something that you’re going to have to achieve if you want to experience success! If you step back, your competitors will walk all over you, drawing your potential customers’ attention away...
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Business / Company
The rate of unemployment is at record low levels. While this is great news for employees, business owners are struggling to maintain a steady workforce. The decision to leave a job is never taken lightly. Even so, millions are quitting theirs in search of something better. This sort of turnover is incredibly expensive. It can also hugely impact the atmosphere within your business. To keep...
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Business / Company
When your company starts to grow your mind begins to overflow with possibilities. Before your expansion gets out of hand, you need to figure out your plan for hiring new employees. From mastering staff training to getting the onboarding process just right, there are a number of ways that you can streamline your hiring process. You don’t want to encounter chaos when expanding your team...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
