Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Startups
You may have begun your business with modest ideas about how far it’ll go, but sometimes that’s just something we tell ourselves to take the pressure off. If it were to fail, then fine, it was only a small side-project anyway. However, if this isn’t what happens, and it takes off, then we’ll want to look at how we can push forward and expand. There’s...
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Business
There are a lot of different jobs that people don’t expect to have to handle when they first start working on their own business. Legal research, financial administration, and a whole host of other little jobs fall under this banner. One of the hardest for new companies to master is logistics, with very few people having to focus on this area in their normal lives,...
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Digital Marketing / Marketing
Running a business is not as easy as some may like you to believe. There will always be spinning plates. From gaining new business, customers and clients, to working through an office space and managing employee expectations. It can be a minefield at times on a daily basis. There is no hiding from the fact that many startup businesses fail in the first year, and...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
