Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Digital Marketing
Gadgets, computers, and other tech are everywhere now, huh? This era is so technologically sound; it’s almost like we have an electric current running through our veins. People of previous generations would be utterly mystified if they were able to look into how 2019 operates. People of all ages are now hooked up to the internet in some form or another. It’s pretty awesome, and...
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Business / Technology
Security is a significant consideration for organizations, and in the digital age, businesses face even more security issues to deal with. Organizations can no longer focus on securing their business premises and equipment; cybersecurity, and data breaches are also significant factors which need to be addressed. Nowadays, cybersecurity and physical security are interlinked, with a violation of one of these areas often impacting on the...
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Photography
There can be little doubt that spending a few hours with a camera in your hand can be highly enjoyable, but there is an annoying aspect to photography that people don’t discuss quite as much: it relies on inspiration, and that can sometimes be in short supply. Nothing will kill the enjoyment out of creativity than knowing that you have no ideas — you’re just...
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Sep 20 2024
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
