Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Marketing / Technology
The modern workplace. It is built on speed, the ability to share with large groups of people in real-time, sharing information in minutes, and all of that comes from technology. It doesn’t matter what you actually do in your company, there will be a way that technology can improve your processes, and smooth out your workflow. Of course, you’ll be wary of technological disruptions when...
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Technology
Modern businesses are reliant on technology. When this technology fails, work can be brought to a halt, which can then leave you unable to serve customers. It many cases, this can be costly both financially and reputation-wise. Fortunately, many tech disasters can be easily guarded against if you’re willing to invest some money into preventative measures. Here are just a few common tech disasters and...
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Digital Marketing / Marketing
According to a study from Hubspot, 78% of people watch online videos every week, and 55% view online videos every day, and by 2020, online videos will make up more than 80% of all consumer internet traffic. These stats are pretty impressive, right? And if you’re not on board with video yet for your business then now is the time you really need to start. ...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
