Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
When you run your own business, you’re bound to make mistakes from time to time. This can be frustrating to say the least, but there are a few things that you can do to limit them as much as possible. Failing to Plan When you don’t plan, you are essentially planning to fail. If you don’t have any kind of business plan to guide your...
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Business
Leadership isn’t just about rewarding employees. It’s also about keeping your team focused and motivating them so that they can achieve the goals you’ve set. If you want your team to be the best that they can be, you need to do some groundwork and you also need to make sure that they know their role. Open Communication Honesty and openness should always be a...
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Startups
Starting your business is an incredibly exciting prospect. You want everything to be just perfect so you can hit the ground running and be a success from day one. Realistically, it may be a while until you start to see a return on your company or experience any growth. This doesn’t mean you should stop or slow down when it comes to pushing and striving...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
