Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Startups
Today starting any form of business can be a challenge. Whether we are going for gold for the first time, or we are a seasoned entrepreneur taking on a new venture, we all have to fight to get the business up and running. Getting your business off to the best possible start is a sure-fire way of making sure your business succeeds. Below are just...
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Business / Startups
What do you think when you think of the term ‘entrepreneur?’ Well, for many of us, the word has become sour. We think of those who aggressively market ‘their new book’ on Instagram, despite having almost no business experience to show or talk through. The truth is that on social media, acting and presenting yourself as an entrepreneur can often be just as celebrated as...
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Creativity
There is no business without a lightbulb moment. An idea is to the business what a spark is to the engine. Without it, you can’t move forward. According to Plato, in his theory of forms, the world of ideas represents the ultimate, timeless reality. As such, the spark becomes far more significant than the rest of the engine. However, 21th century businesses have long forgotten...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
