Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Company
If you have come to the point that products are being exported and you are triumphantly working with multiple distributors in another nation, you can safely say that you are on your way to success. For other business owners, success might be conquering their own nation and being the biggest seller domestically. However, really becoming a global brand that is recognized all across the world...
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Startups
Nowadays, increasing numbers of people are deciding to set up their own small businesses. This isn’t all too surprising – owning your own business isn’t only a potentially lucrative venture, but it can be a wholly liberating experience too! While there are plenty of perks that come hand in hand with a contracted, employed position, running your own small business allows you to work for...
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Business / Company
OK, so engagement doesn’t always instantly correspond to increase sales immediately. However, encouraging a more engaged audience certainly can help boost your sales over the medium to long term. After all, those that are positively engaged are more likely to buy from and be loyal to your brand. That is why engagement matters so much. Luckily you can find out how to maximize your business...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
